nGrow
Email automation for Web Funnels

nGrow.ai is an AI-powered growth automation platform for mobile apps — it helps startups and established companies boost retention and monetisation with smart push and email journeys. Over two years I worked with the team on the website, product presentations and high-converting web funnels.

The challenge

• No visual identity – no consistent palette, typography or style guide; every page and deck looked different.
• Outdated Webflow site – slow, unpolished and hard to extend.
• Value got lost – inconsistent visuals and no interactivity made a complex AI product hard to understand.
• Low conversion – visitors left before they understood what nGrow actually does.

The solution

I redesigned the site from the ground up and moved it from Webflow to Framer: content, databases and structure migrated, so the platform became faster and easier to scale. A modern identity — colour, type and a compact brand guide — now keeps every page consistent, and sleek motion makes the product feel alive.

Visual language

Montserrat across the whole system, a violet core colour and a soft pastel gradient for highlights — calm enough for B2B, bright enough for growth marketing.

Illustrations & infographics

A custom set of product illustrations explains journeys, segments and A/B tests at a glance — complex automation turned into something a marketer reads in seconds.

Multiple pages, fully responsive

Product, pricing, case studies and blog — new pages designed and older ones refreshed, all adapted for mobile so the brand reads the same on every screen.

Presentations & SMM

Alongside the website I designed sales presentations with custom infographics and a set of social media materials that keep campaigns on-brand.